Program Agenda

CHT exchange - no date



Thursday, April 24, 2014 

7:30- 8:30 am: Registration, Continental Breakfast – U.S. Department of Commerce

 8:30-9:00 am: Welcome & Goals for the CHT Exchange, Review of 2011 and 2012 Exchanges, Introduction of “Partners in Tourism” 

Rachel Goslins, Executive Director, President’s Committee on Arts & Humanities (PCAH)

Kimber Craine, Director of Program Initiatives, PCAH, and Chair, Partners in Tourism

9:00-9:20 am: Overview of National Travel & Tourism StrategyKen Hyatt, Acting Deputy Under Secretary, ITA, U.S. Department of Commerce

Learn about the National Travel & Tourism Strategy: why it is important to cultural heritage tourism and how it impacts our sector in the U.S.

9:20-10:30 am: National Strategy Working Group Discussions of Activities/Outcomes:

Research: Designing a program for collective research and developing metrics for evaluation

Ron Erdmann, Deputy Director, Research & Analysis, National Travel & Tourism Office (NTTO), U.S. Department of Commerce

Randy Cohen, Vice President of Research, Americans for the Arts

Ease of Travel: Identifying and communicating information about visa application and entry processes as well as transportation options within the U.S.

Joel D. Nantais, Visa Analyst for the Bureau of Consular Affairs, U.S. Department of State

Brandon Belford, Deputy Assistant Secretary for Aviation and International Affairs, U.S. Department of Transportation

10:30-11:00 am: Networking Break

11:00 am -12:30 pm: National Strategy Working Group Discussions of Activities/Outcomes

Visitor Services/Product Development: Providing high quality visitor experiences and supporting travel and tourism development

Dean Reeder, Tourism Chief, National Park Service

Ford W. Bell, President, American Alliance of Museums

International Marketing & Promotions: Coordinating and integrating U.S. government marketing activities with Brand USA, the private sector and sovereign tribal nations

Isabel Hill, Director, NTTO, U.S. Department of Commerce

Chris Thompson, President & CEO, Brand USA

12:30 – 1:30 pm: Networking Lunch

1:30 – 2:15 pm: Domestic Cultural Heritage Tourism: Stewardship, Product Development & MarketingDr. Stephanie Toothman, Associate Director, Cultural Resources, Partnerships, and Science, National Park Service

2:15-4:30 pm: Facilitated Practitioner/Partner Discussion Groups:

  • Urban Discussion Group
  • Rural/Regional/Tribal Discussion Group
  • State Discussion Group

4:30-5:30 pm: Making Cultural Heritage Tourism Work: Best Practices from around the U.S.

Learn about successful Partnerships, Products, and Promotions. Exchange participants will also have the opportunity to share their case studies, discuss issues and dialogue with peers during this interactive session.

6:30- 8:00 pm: Networking Reception at Florida House on Capitol Hill

Friday, April 25, 2014 

7:30- 8:30 am: Continental Breakfast – U.S. Department of Commerce

8:30- 9:00 am: Making a Case for “Sense of Place” as a Driving Principle for Cultural Heritage Tourism

Jonathan Tourtellot, Geotourism Editor, National Geographic Traveler

Kristen Nelson, National Interpretive Services and Tourism Manager, U.S. Forest Service

9:00-10:00 am: Funding Cultural Heritage Tourism: Opportunities Now Available

Tom McClimon, President, American Express Foundation

Michael Killoren, Director, Local Arts Agencies/Challenge America Fast-Track, National Endowment for the Arts

Christopher Reich, Senior Advisor, Office of Museum Services, Institute of Museum and Library Services (IMLS)

Jeff Hardwick, Senior Program Officer, Division of Public Programs, National Endowment for the Humanities (invited)

10:00-10:30 am: What’s Trending in Cultural Heritage Tourism

Cheryl Hargrove, President, HTC Partners

Molly Turner, Director of Civics, Airbnb

10:30-10:45 am: Networking Break

10:45-11:15 am:  Planning for 2016Ronald D. Anzalone, Director, Office of Preservation Initiatives, Advisory Council on Historic Preservation; Dean Reeder, Tourism Chief, National Park Service

11:15 am – 12:00 noon: Breakout Session Reports & Identification of Priority Actions

Hear updates from Thursday breakout sessions on issues and opportunities for urban destinations, rural/regional areas and states. Participants will discuss and recommend:

  • One Priority Action for Partners in Tourism to work on and complete before the 2016 CHT Exchange
  • One Priority Action for CHT Exchange Participants to work on and complete before the 2016 CHT Exchange

12:00-12:30 pm Closing Keynote Session – Robert L. Lynch, President and CEO, Americans for the Arts

12:30 pm   Adjourn